DataFirst, Inc. contracted Sprocket House to build a new web site and refresh their brand, and I helped to define and execute the new brand. I played a crucial role in defining the direction of the new brand and came up with the idea of using the DataFirst name as a sentence. I assisted Denielle in creating the new logo and developed a branding presentation and document. I also created a dummy magazine ad to demonstrate the new brand.

After establishing the new brand, I worked with Nathan on the content and site architecture of the new DataFirst website, and provided feedback and ideas for the look of the different product sections. I coded the new site and integrated into ExpressionEngine.

This project strongly indicates my design aesthetic: minimal, clean, International Typographic Style. It also speaks to my ability to find a meaningful message and communicate it clearly.